Product design was our starting point more than 20 years ago, and it has grown and evolved alongside us, so it is no coincidence that it is our most awarded discipline. We have managed to innovate and reinvent ourselves by adapting our designs to the needs of the present and of each brand. We understand product design as the process of imagining, conceptualizing, testing, and refining the products that will shape future societies and lifestyles. We seek to balance form and function, considering both the visual aspect and the way the user interacts with the object, with the aim of creating solutions that improve everyday life and generate meaningful value.

With art direction, we analyze the company’s identity as well as its audience and the message we want to convey, and we create a visual language that perfectly reflects the brand’s concept. The challenge lies in finding the way to describe a brand through images so that it creates impact and resonates, shaping a visual narrative that emotionally connects with the audience.

Graphic design is responsible for visual compositions that carry information and messages which must reach the audience effectively. Through it, we create concepts, materialize, and/or enhance the visual communication of brands to boost them and help them stand out in the market.

Graphic design focuses on communicating ideas, messages, and concepts through visual elements. We use typography, color, images, and composition to create visual solutions that convey information in a clear, engaging, and effective way. Editorial design, branding, and applied graphics are our main areas of work.

Interior design creates functional, aesthetically appealing, and emotionally immersive spaces. It is a discipline that combines creativity, ergonomics, and a deep understanding of environmental psychology to transform interiors into visual and sensory experiences. We play with light, color, textures, materials, and furniture, shaping atmospheres that not only fulfill a function but also inspire, relax, or energize those who inhabit the spaces.

Designing, creating, and maintaining digital and interactive interfaces. We use this tool to build and preserve the user’s trust in the company and/or product. To do so, it is important to ask ourselves: Why does this product/brand exist? How will it be used? In this way, we can understand the problem it addresses and how it makes life easier for the people we are targeting. Moreover, creating intuitive and simple user experiences ensures a profound impact.

Strategic creative direction is the process of leading and coordinating the creative vision of a project or brand with a focus on business objectives. Its main role is to connect creativity with business strategy, ensuring that visual and conceptual solutions are not only innovative and appealing but also reinforce brand identity and meet specific commercial goals.

We translate a company’s values and objectives into clear creative concepts, leading design teams to develop coherent and effective campaigns, products, or experiences. This discipline involves long-term thinking, identifying market opportunities, and creating an impact that resonates both with the target audience and with the brand’s positioning.

To guide, inspire, and train future creatives, teaching not only the fundamental techniques and principles of design but also fostering innovation, critical thinking, and problem-solving. We act as mentors who help students develop their own visual voice, understand the impact of design on society, and apply aesthetic and functional solutions in diverse contexts. In addition, we promote the constant exploration of new technologies, trends, and approaches, preparing students to face the challenges of the ever-evolving professional design world.

The greatest asset of our industry is its future designers. At Odosdesign, we are not only part of design in the present but are also continuously shaping the next generations.